Discussion on the Free Market and Read Section 3.2 Competitive Advantages (Sustainable and Unsustainable Advantages)as a class. Discuss reading as we read.

Next go to the following link and complete Questions 1 and 3 BUT you DO NOT need to complete the assignment with Playstation and XBOX you can pick any two companies that are in DIRECT Competition.

http://www.worldofmarketing.nelson.com/studactivities_ch03_02.html

Commercial Day

Today, we are going to carry on with the ideas of creating 'buzz' and the idea of Motivating peoples behaviour.  We will watch a video about these topics and the idea of taking a Canadian product 'International' to another country.  

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?

Link on Big Mac Cost

1. Use the internet to look up GDP and then define it in your own words.

Next look at the next link on GDP and the World. (I've given you a link to a map with the country names as well)

http://en.wikipedia.org/wiki/Image:GDP_nominal_per_capita_world_map_IMF_2007.PNG

http://www.mapsnworld.com/world-map-political.html

2. What country's have the highest GDP?

3. What areas have the lowest GDP?

Many large company's operate internationally and a country's GDP could impact the company or change how a product is marketed. Coke is a good example go to the link below.

http://www.coca-cola.com/

4. Is it a good idea for coke to sell and advertise in so many countries around the world? Why or Why not?

TEST MOVED TO MONDAY

Commercial Day

Notes on Motivational theory

Activity:

Go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals. 

Social, fashion

biological, food

safety, shock etc

rational, post secondary education

Please hand this in when you are finished. 

Advertisement (picture of ad)	Target Market	Advertising Appeal (social, emotional, etc)	Overall Effectiveness (1-10) (your opinion)

Commercials

Quiz on Thursday  

Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Here is a list of the major topics on the test.

Marketing Definition

Goods and Services

Supply and Demand

Evolution of Marketing (4 phases) NOTES

Marketing focus (regional, national, international, brand, distribution) NOTES

Marketing activities (10 of them) (Non Profit assignment)

4 P's

Push and Pull strategies

TODAY's Class

Next we will watch the 'Story of stuff'. Then answer the questions. 
The film shows problems with our current consumer culture but also points out some key marketing terms.

1. What is planned obsolescence?
2. What is perceived obsolescence?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing opportunities are being created by the Green Revolution for existing businesses, new businesses, and marketers. Feel free to use the internet as a resource.

Sorry that I am away today,

First finish past work that you haven't yet.

Next, we are looking at some marketing mistakes from a couple years ago.  

  Start by looking through the 20 mistakes. LINK

1. Is there any commonalities between the marketing mistakes?

2. Which one do you think is the biggest mistake? Explain

3. Do you think that any of these weren't a bad mistake?  Keep in mind target market.

Commercials

Video "Buying Into Sexy"

After the video, answer the following questions and E-Mail the to me please.

1. What is a Tween?

2. What is "Age Compression"?

3. Do you think that Demand for products always exists, or can marketers create demand? Explain.

4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain

Ad Icons Quiz

Kahoot

Discuss Brand Mascots and brand Icons.  

Choose TWO successful AND TWO unsuccessful icons and answer the following questions for each.

1. Describe the product/brand the icon represents
2. Why do you think marketers used this icon?
3. Why do you think it was a success/failure?
4. When did the campaign start and how long did it last?
5. Include a picture of the Icon

LINK to help

Notes 

Next you are to test your knowledge of demographics and target markets:

List Two or Three products that the following demographic groups would be the target market.

Age: 

0-9 Precustomers

10-15 Allowance customers

16-19 youth market

20-25 Postsecondary Market

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

First, Finish the assignment from yesterday.

New PROJECT

The Assignment: One of the best ways to learn about marketing is to take an in-depth
look at one company’s marketing plan. You can learn a lot from looking at how
successful companies market their products and services but is also useful to look at
companies that have failed in marketing and examine why.

Task one: You are to pick one company to research. It can either be product base or
service based. The project will be more interesting if you pick a company that you have
an interest in.

Task two: Once you have a company in mind, do a quick internet search and see if you
will be able to find information on their marketing strategy. You are welcome to choose
a small company however, you may have to dig a little to find the information that you
need. If you can not find any information, choose a different company.

Task three: You are to produce a report on the company’s marketing plan. You can
choose to present this report in any of the following ways:
 A typewritten report (must include pictures)
 A PowerPoint presentation
 A poster presentation
 By creating a video, (using Windows Movie Maker for example)

Your report must include ALL of the following!
 A brief overview of the company and why you chose this specific company.
 Is it product or service based?
 What is their organizational focus? (regional, international, brand, or distribution)
 Who is the ‘Target Market’? Be sure to mention demographics!
 Evaluate the companies approach to each of the 4 P’s (price mix, product mix,
promotion mix, and place mix)
 What are the strengths of the marketing plan?
 What are the weaknesses of the marketing plan?
This is a chance for you to showcase your skills and what you have learned.

Remember to ask if you’re having trouble finding information, I will be more than willing
to help!!

DUE Tue 13

Feb 6

Commercial Day (Superbowl)

Notes on Marketing Focus

Marketing Plan Research Project

SLOGANS

Finish the assignment at this LINK

Talk on Supply and Demand 

Talk on Push and Pull 

Notes on Evolution of marketing.


Play Lemonade World

Extra Commercials During Flex.

Notes  on product life cycles Discussion on 'Fads' 

Activity: Answer the following questions after reading about Pet Rocks

Read http://individual.utoronto.ca/elaine/petrock.htm

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

3. Name and briefly describe your three fads

4. a) Why do you think fads happen?