First, Finish the assignment from yesterday.

New PROJECT

The Assignment: One of the best ways to learn about marketing is to take an in-depth
look at one company’s marketing plan. You can learn a lot from looking at how
successful companies market their products and services but is also useful to look at
companies that have failed in marketing and examine why.

Task one: You are to pick one company to research. It can either be product base or
service based. The project will be more interesting if you pick a company that you have
an interest in.

Task two: Once you have a company in mind, do a quick internet search and see if you
will be able to find information on their marketing strategy. You are welcome to choose
a small company however, you may have to dig a little to find the information that you
need. If you can not find any information, choose a different company.

Task three: You are to produce a report on the company’s marketing plan. You can
choose to present this report in any of the following ways:
 A typewritten report (must include pictures)
 A PowerPoint presentation
 A poster presentation
 By creating a video, (using Windows Movie Maker for example)

Your report must include ALL of the following!
 A brief overview of the company and why you chose this specific company.
 Is it product or service based?
 What is their organizational focus? (regional, international, brand, or distribution)
 Who is the ‘Target Market’? Be sure to mention demographics!
 Evaluate the companies approach to each of the 4 P’s (price mix, product mix,
promotion mix, and place mix)
 What are the strengths of the marketing plan?
 What are the weaknesses of the marketing plan?
This is a chance for you to showcase your skills and what you have learned.

Remember to ask if you’re having trouble finding information, I will be more than willing
to help!!

DUE Tue 13