Work Day

Make sure the following are handed in.

Going International Project,
Store Layouts
Greatest Movie Ever Sold questions.

Have a Fantastic Spring Break!

GREATEST MOVIE EVER SOLD

1. What is product placement?

2. Please  answer this question in paragraph form. How does product placement and branding affect the movie industry and society as a whole?  Is it a good thing?  Bad thing? Does it have an impact?  Are people aware? Explain.  

NOTES on Store layout and design

Next, you are to create a store layout 'blueprint'.  You can either draw it on paper or on the computer.  You can use any type of store you wish.  The goals of the design are:

- to increase customer flow to maximize the time customers spend in the store.
 - merchandise and display products to maximize profit
- have several steps to decrease shrinkage.

Can use www.smartdraw.com but you will need to download it.  

Commercial Day 

Going International: Marketing in a Globalizing World. PROJECT

For this project, you may work alone or with a partner. You are to find a product or service that is NOT sold in Canada. You are then responsible for marketing this product in Canada. Keep in mind current consumer trends, people are becoming more concerned about the environment, we are moving into a recession etc. It can be anything as long as it isn’t sold in Canada (It must be legal of course).

Project must include all of the following:

• Picture(s) and description of the product or service
• Advantages of bringing the product to Canada
• Disadvantages of bringing in the product to Canada
• Cultural Challenges
• Who will the target market be
• A slogan for the product
• A jingle for the product
• A list of direct and indirect competition
• One of the following (must include the slogan and/or jingle)
o Two different advertisements that include both print and pictures
o A 15-30 radio/sound advertisement
o A 15-30 second T.V. Commercial

DUE: Friday March 16

Mon Mar 4

Today we will look at the Academy Awards.

Can be done with partners.

Questions:

1. Why do movie companies want to win an Oscar? (from a business perspective)

2. What are some of the economic 'spin offs' of the Adademy Awards?  (who else can advertise and promote, who else benefits)

3.  Go on-line and read some of the news and look to see if there are any new movie trailers that have been release as a result of the Oscars.  Comment on what you found.

Friday Mar 2

Talk on the economic cycle.
Terms:
Recession
Recovery
Quarter
(Voluntary) Trade

Worksheet on recessions and currency exchange.

Trade game (in groups)

Now look at the following link from today's news
http://www.cbc.ca/news/business/canada-gdp-december-1.4558874

Question:  In your own words, briefly summarize what the article says.  (ask for help if it isn't clear)