Notes  on product life cycles Discussion on 'Fads' 

Activity: Answer the following questions after reading about Pet Rocks

Read http://individual.utoronto.ca/elaine/petrock.htm

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

3. Name and briefly describe your three fads

4. a) Why do you think fads happen?