TEST MOVED TO MONDAY

Commercial Day

Notes on Motivational theory

Activity:

Go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals. 

Social, fashion

biological, food

safety, shock etc

rational, post secondary education

Please hand this in when you are finished. 

Advertisement (picture of ad)	Target Market	Advertising Appeal (social, emotional, etc)	Overall Effectiveness (1-10) (your opinion)