By now you have your Logo, Slogan, Packaging, as well as a good idea about your Target Market and both Direct and Indirect Competition.

Now it is time to determine the price that you will be selling your product for.  If you have a full line of products, you just need to price one of them.

You will need to write the price and the rationale

Please consider the following.

What is your pricing strategy, are you a luxury brand (higher price) are you a cheaper brand competing on price?

Will you have different prices in different location? Different size packages? Discounts for large purchases etc.

(Luxury brand and government controlled brands <alcohol> will usually not have sales, instead they offer bonuses with purchases)