Sorry for being away today.

Today we are looking at Positioning in Marketing.

1. Read the following definition of Positioning at this LINK.  Next, use it in a sentence of your own similar to the examples at the bottom of the page.

2. Next, read about some of the different types of positioning that exist at this LINK.  Then, for each of the following categories, come up with an example of each type of positioning.

Target Demographics
High-Priced
Low-Priced
Distribution
Competitive Comparison.

Starting in a couple of weeks, we will be moving on to our Final Project.  For it, you will be creating a Marketing Plan for a Brand.  You will be in teams of 3-4.  You should be thinking of who you would like to work with and think of a type of brand you want to create (clothing, food, service, entertainment etc).

See you tomorrow.