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Brand extensions (Facebook dating?)
Brand Licensing
Co-Branding
Brand Acquisition.
For each of the above terms, make sure you know what they mean.
Assignment.
Read pages 232-235 on packaging.
Next compare 2 packages of products on the basis of Consolidation, Protection, Information, Brand Identity and Sales promotion. You can use the chart provided as a hand out if you wish. Which one is better, why?
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