Hello,

I'm sorry for being away today.  We are going to carry on with pricing today but with a little bit of a twist.  Please start by watching the 8 min video at the link below.  She talks about pricing but mostly of people and services.  It can also be applied to services.  She also gives good advice though for yourselves in the future.  Don't sell yourself short!  You are in control of your own 'Brand' and can influence peoples perception of your value.

VIDEO LINK

Questions

1. Why do some people get paid less than they are worth?

2. At both the beginning and end of the video, she says 'people will never pay you what you are worth, only what they think you are worth'.  What does she mean by this and can it apply to products as well as services?

3. Around 2min 30 sec in the video she lists some questions she asked in trying to determine the value (price) of her services.  What are those questions?

4. Now it is your turn to think of some examples.  Can you think of an example of one product or service that you know of (maybe bought) that was undervalued?  In other words, very cheap for what you get? Please explain.

5. Now come up with an example of a product/service which is over priced.  Explain.