Commercial Day

Today you will be looking at Distribution and Logistics. Using Chapter 8

1. Please define:

Channels of distribution

Logistics

Intermediaries

Intensive distribution

Selective distribution

Direct channel

Importers

Wholesalers

Retailing

Specialty channels

Channel captains

Free on Board (F.O.B.)

2. Please create a chart that has the 4 distribution policies, a description and an example from the textbook (pages 287-291)

Distribution Policy                                 Description                                         Example from the Textbook