Commercial Day

Market Research Project.

Now that you know a little bit about Market Research, it is time for you to conduct some of your own.

First Step: Decide a topic to 'research' or find out about?  Think about who your target research group will be (probably 13-18 year olds)

Second Step: Do some internet research to see if there is any SECONDARY research on your topic.  Record what you find.

Third Step: Conduct PRIMARY Research.  You are to create a survey of at least 5 questions and ask at least 30 different people your questions (half can come from this class).  You can do this on paper, or on-line.  You may use social media if you wish.  You may use Survey Monkey or Google Forms.

Final Step: You are now to compile a report of your findings.  Include, what questions you asked.  What were the Hard Data (numbers) results.  Include at least one graph.  What secondary evidence did you find.