Notes and discussion on the 4 P's (VERY IMPORTANT)

Time to finish yesterdays assignment , DUE TODAY!

Next, please finish the assignment below DUE TOMORROW at the end of class

Activity: ~Complete the following on-line activity on the 4 P's However, you can compare and two similar companies.  (any 2 Directly Competing companies)

http://www.worldofmarketing.nelson.com/studactivities_ch01_02.html

Jan 29

Powerpoint and Notes on business basics


Next start by watching the following link. The presenter is an expert, world renowned Marketer and he is a good speaker too.
http://www.youtube.com/watch?v=xBIVlM435Zg
Then answer the questions in the attached assignment. 

1. How often does Coke Japan come out with a new product? Give an example of one.
2. How much was Arby's going to spend on their oven mitt campaign?
3. What group of people (looking at the product life cycle) should marketers be focusing on.?
4. Why was 'Silk' sold in the refrigerated section even though it didn't need to be refrigerated?
5. When marketers are trying to come up with new products, what advice would you give them after watching this video?

Remember to hand in yesterdays assignment too!  

Welcome to Marketing  11! 
For most classes, we will be doing a lesson as a class and then you will find further instructions here. 

Today you will receive your course outlines and go over course expectations. Including expectations for the school store 

Marketing and Promotion 11

Welcome to the Vast World of Business

Course Description

Marketing and Promotion is an academic survey course with a heavy focus on applied skills.  This means that you will be covering a large amount of material over the semester, working closely with others (as being able to work with others is key to all marketing careers), and completing a number of real world projects and assignments.  Even if you are not destined for a career in marketing this course will teach you about consumer awareness to help you in managing your money and lifestyle. 

Course Themes

In this class, we will explore the basics of business and how business decisions are made.  We will then explore marketing through the 4 Ps (price, place, product, and promotion).  In looking at the 4 P's we will be conducting market research, applying our research to decision making and in design, as well as ideas of cost and price.  We will also be looking at traditional and modern promotional strategies.  

Course Expectations

1. Show courtesy and respect at all times
• The number one rule is to be respectful during class. 
• A major component of this course is technology, the more you respect the equipment, the better equipment the school will get.   
• Of course, all Frank Hurt rules apply so there will be NO food or hats, etc permitted. 
2. Arrive on time and be prepared to work, just like in a job, if you’re late, there will be consequences. 
3. Participate fully and positively.
• Marketing requires that you be able to work both independently and with others. 
4. Always put in your best effort!
• The main reason that people fail this course is because of lack of effort.
• If you are absent, it is YOUR responsibility to make up all missed work.  Assignments will be available on-line so NO excuses!  

Course Evaluation

25% - In-class work (assignment, homework completion)

25% - Tests and Quizzes (this course will have several tests with many quizzes)

30% - Projects (the KEY focus of this course)

20% - FINAL Quiz and PROJECT!

TODAYS ASSIGNMENT

Marketing is all about making an impact and getting people to remember. For today's class, you are to write about 3 to 5 advertisements or sales pitches where someone was successful in making an impact on you.  It may have been a positive impact or negative.  If it was an advertisement, please include the ad.  If not, please describe it.  Describe in detail how it made an impact on you.  In the end, try to explain in ONE word, how the ad (sales pitch etc) was able to impact you. 
So, 3-5 ads that impacted you Descriptions of the ads or the ads themselves Descriptions of how they impacted you One word that describes how it impacted you 
When you are done, please email it to me with the title First Assignment and YOUR Name in the title.
eg. "First Assignment, John"